YATA eGift

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Customer Data (Privacy) Policy

Privacy Policy Statement

It is the policy of YATA Limited (The Company) to comply with the Personal Data (Privacy) Ordinance, Chapter 486 of the laws of the Hong Kong. The Company also strives to ensure compliance by our staff with the strictest standards of security and confidentiality.

The Company safeguards information provided by its customers and web site users. With the only exceptions that personal data may be collected when a user registers, access to, and/or uses the “member registration”, “product enquiry”, the “Forward to a friend” service, and that the IP address of the computer used to visit our web site may be recorded, the Company does not collect any personally identifiable information from users while they browse its sites. When a user visits a web site the visit is recorded only as a ‘hit’ and no personal data is collected. This information is used only for preparing general statistics on the usage of our web sites.

By providing your Personal Data to us in the process of making enquires or submitting applications for services/ promotions provided by our company, you are consenting to this Privacy Policy and the collection, use, access, transfer, storage and processing of your personal information as described in this Policy. Users will be informed via the respective [Personal Information Collection Statements] of our web sites of such purposes and uses, including the extent of their transfer and disclosure; and the right of access to and correction of the collected Personal Data.

Use of Cookies

We use cookies across our websites in order to improve their performance and enhance your online experience. Session cookies are used to enable you to move around the site and use essential functions on our websites, such as maintaining log-in details for the session such that the need to transfer information across the internet may be reduced. Google Analytics are used to recognize repeat visitors to our websites in order to enable us to better understand how our users browse to and through our websites, the time they spend and how often they visit our websites, relying on which we can improve our websites. Font size cookies are used to provide proper appearance of characters when you browse our websites. We will not collect any personal data from you when the cookies are being used.

The collection of any personal data collected will be subject to the Company’s Personal Information Collection Statement. Personal data is stored securely in the Company’s system and the Company will take all practicable steps to ensure that personal data is not kept longer than is necessary for the fulfillment of the purpose (including any directly related purpose) for which the data is or is to be used. Only trained, authorized staff shall have access to the data, and the Company does not release personal data to parties outside the Company except as set out in the Company’s Personal Information Collection Statements. Users have the right to request access to and correction of their personal information in accordance with the procedure set out in the Company’s Personal Information Collection Statements.

The Company may, from time to time, send direct marketing materials promoting products and services to users based on their personal data, but suitable opt-out mechanisms are provided.

The Company makes every effort to protect the privacy of users and uses 128 - bit SSL (secure sockets layer) encryption technology when processing your personal data. but given the nature of the Internet, it cannot guarantee perfect security.

The Company uses third party content and service providers and offers links to third party web sites. These third parties may collect personal data from users and they adhere to their own privacy policies. The Company’s Privacy Policy Statement and Personal Information Collection Statements does not cover third parties.

Users who have any questions about the Company’s privacy policy and practice can contact its marketing Officer at marketing@yata.hk or by post at 901, Grand Central Plaza 1, Shatin, Hong Kong

Personal Information Collection Statement

This Personal Information Collection Statement sets out the purposes for which the information provided by you will be used following collection, what you are agreeing to with respect to our use of such information and your rights under the Personal Data (Privacy) Ordinance, Cap 486. This statement may change from time to time, so please check back periodically. Each time a user logs in to this web site and uses its services, they agree to be bound by the statement in force at that time.


Users may be asked to provide with personally-identifiable information such as name, e-mail address, delivery/billing address, telephone no, mobile no. & company name etc. This is necessary to provide the users the various services and activities offered on this web site. Users are not obliged to supply the data, but if they do not, the services and activities will be unavailable.


Information collected is used for the followings:

  • monitoring use of the web site to help its further development
  • compiling aggregate statistics about our users to analyze site usage
  • creating accounts for users who intend to register with the services offered on this web site and maintaining such accounts
  • identifying and verifying identity of the users who used the services offered on this web site
  • communicating with the users in respect of matters related to or arising from the use of the services offered on this web site

We also intend to use your name, contact details and the information as to the goods and services which you were/might be interested in, for delivering information that you may be interested in, such as targeted banners, new services and products and other promotions and marketing materials and conducting direct marketing including products, services, advice and subjects in relation to the followings: Hong Kong and worldwide department store & supermarket products & services. We may not so use or provide the said information unless we have received your consent. Your consent may be communicated to us without charge at the time when you provide such information through our website or by writing to our Data Protection Officer.


When you visit YATA egift website, the Company servers will automatically record information that your browser sends whenever you visit a website. The data may include your computer’s IP address, Browser type, webpage you were visiting before you came to our site, the page within YATA egift you visit, the time spend on those pages, items and information searched for on our site, access times and dates, and other statistics. The information is collected for analysis and evaluation in order to help us improve our website and the services and products we provide. The data will not be used in association with any other personal information.


User information will not generally be disclosed or transferred to any other party in a form that would identify them except those to parties relevant and reasonably necessary for the purposes stated above.


Users have the right to request access to and correction of your personal data in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap.486). Any data access request or data correction request may be made to our marketing Officer at marketing@yata.hk or by post at 901, Grand Central Plaza 1, Shatin, Hong Kong